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Privacy Policy

Effective Date: November 10, 2026

Last Updated: November 10, 2026

National Medical Imaging (“we,” “us,” or “our”) operates the website https://nationalmedicalimaging.ca (the “Site”). We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) (EU/EEA) and the Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada).

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, particularly regarding web analytics and tracking technologies.

1. Data Controller and Contact Information

National Medical Imaging is the data controller responsible for the personal data processed through this Site.

  • Organization: National Medical Imaging

  • Mailing Address: 107, 2325 Preston Avenue South, Saskatoon, SK, S7J 2G2, Canada

  • Email: privacy@nationalmedicalimaging.ca

  • Phone: 306-934-6741

  • Data Protection Officer / Privacy Officer: Darin Humphreys; Executive Director

2. Information We Collect

A. Automatically Collected Data (Web Analytics via Google Tag)

When you browse our Site, we use the Google tag (Google Analytics 4) to collect technical data and user interaction metrics. This may include:

  • Online Identifiers: Pseudonymous cookie IDs (e.g., _ga, _ga_*), client IDs.

  • Technical Device Information: Browser type, operating system, device category (desktop/mobile/tablet), language preference, screen resolution.

  • Usage & Behavioral Data: Pages visited, duration of visit, referring URL, entry/exit pages, scroll depth, and interaction events (e.g., clicks, downloads).

  • Approximate Location: Country, region, or city derived from IP address (IP addresses are masked/anonymized at source by Google Analytics 4 and are not logged or stored on our servers).

B. Information You Provide Directly

If you contact us via email, web form, or phone, we may collect:

  • Full name

  • Contact details (email address, phone number)

  • Any details or inquiries you include in your communication

Important Note on Medical Information: This Site is an informational and business website. Please do not submit confidential medical records or protected health information (PHI) via general web contact forms.

3. Legal Bases for Processing (GDPR Article 6)

For visitors located in the European Economic Area (EEA), United Kingdom, or Switzerland:

  • Consent (Art. 6(1)(a) GDPR): We process analytics cookies and tracking technologies deployed via Google tag only if you grant explicit, opt-in consent via our Cookie Banner / Consent Management tool.

  • Legitimate Interests (Art. 6(1)(f) GDPR): Handling direct customer service inquiries, ensuring Site security, and preventing fraud.

  • Legal Obligation (Art. 6(1)(c) GDPR): Complying with regulatory obligations or legal record-keeping requirements.

4. How We Use Google Analytics & Google Tag

We use the Google tag to evaluate how visitors use our Site and generate reports on web activity.

  • Provider: Google LLC / Google Ireland Limited (“Google”).

  • Configuration: We have configured Google Analytics 4 with data minimization settings, disabling advertising personalization features and Google signals unless explicit consent is provided.

  • Google’s Privacy Terms: For more details on how Google processes analytics data, review Google’s Privacy Policy and Google Analytics Data Privacy and Security Documentation.

5. Cookies and How to Opt Out

Cookies are small data files placed on your browser.

Cookie Name Provider Purpose Expiration
_ga Google Analytics Distinguishes unique visitors Up to 2 years (or configured retention)
_ga_<container-id> Google Analytics Maintains session state Up to 2 years
[consent_cookie_name] [Your Site / CMP] Remembers your cookie consent choices [e.g., 6–12 months]

Managing Your Preferences

  • Cookie Banner / Settings: You can modify or withdraw your cookie consent at any time by clicking the “Cookie Settings” link located in the footer of our website.

  • Browser Settings: Most web browsers allow you to block or delete cookies through browser configuration menus.

  • Google Opt-Out Add-on: You can prevent Google Analytics from collecting data across all websites by installing the Google Analytics Opt-out Browser Add-on.

6. International Data Transfers

National Medical Imaging is located in Canada. When data collected via Google tag is processed, it may be transmitted to and stored on Google servers located in the United States or other countries outside the European Economic Area (EEA).

Where cross-border data transfers occur:

  • Canada has been recognized by the European Commission as providing an adequate level of data protection under commercial privacy law (PIPEDA).

  • Transborder transfers to Google entities rely on the EU-U.S. Data Privacy Framework (DPF) and/or standard contractual clauses (SCCs) approved by the European Commission.

7. Data Retention

  • Analytics Data: Google Analytics 4 event and user data is set to expire after [e.g., 2 months / 14 months].

  • Direct Communications: Inquiries sent via forms or email are retained only as long as necessary to fulfill your request and meet our statutory record-keeping obligations.

8. Your Data Protection Rights (GDPR)

Under the GDPR, individuals located in the EEA have specific rights regarding their personal data:

  • Right of Access (Art. 15): Request a copy of the personal data we hold about you.

  • Right to Rectification (Art. 16): Request correction of inaccurate or incomplete data.

  • Right to Erasure / “Right to be Forgotten” (Art. 17): Request deletion of your personal data where retention is no longer justified.

  • Right to Restriction of Processing (Art. 18): Ask us to suspend processing under certain conditions.

  • Right to Data Portability (Art. 20): Request transfer of your data to another organization.

  • Right to Object (Art. 21): Object to processing based on legitimate interests.

  • Right to Withdraw Consent (Art. 7(3)): Withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, contact our Privacy Officer at privacy@nationalmedicalimaging.ca

You also have the right to lodge a complaint with an EU Supervisory Authority (Data Protection Authority) in your country of residence or where an alleged infringement took place.

9. Third-Party Links

Our Site may contain links to external sites (such as patient portals, medical associations, or map services). We are not responsible for the privacy practices or content of third-party platforms.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted on this page with an updated “Last Updated” date.